​Product Label Design: Custom Printed Food Label

Author:Melissa Bryant  |  TIME:October 21, 2019

Product label is a way to get information from consumers. First, this information must be true and clear so that you know what you are buying. From a technical, legislative, and advertising perspective, labels are subject to constant changes, including all modifications that have occurred, so the label is alive.

product label


When you want to find a way to tell consumers what you really bought, the label is born. We assume that, initially, this information is "language". As the process becomes more complex, when the distribution and sale of the product are removed from the manufacturer, the verbal information must be provided by the document and eventually affixed to the product in the form of a label.


If you are looking for the best food label design, here is something you should know before you begin your business.



Type of Product Label

Food labels generally include four categories, they are prime labels, foldout labels, dry peel labels and reseal labels.

  • Prime Labels

These product labels are prominently attached to the front of the product. They seem to be basic, but rich in content with text and graphic design elements. They are usually printed in full color on high-quality label stock. So the product label helps to highlight your company's brand or the product itself.


If you want the product label design to be more special, some special treatments can be done, including special surface treatments, varnishes or coatings.

prime labels


  • Foldout Labels

True to the name, these labels are designed to fold out so that more product information can be showed for the customers. People will be pleasantly surprised to find exciting content in addition to additional, like discounts or other offers for companies or products.


This way, the product label can save space once it is folded, so you can get home with space for the entire package.

foldout labels


  • Dry Peel Labels

This product label is also often used as a coupon label. The label has a thin, non-stick temporary adhesive on the surface that allows you to easily hold the custom label in place. They can provide great flexibility, and once you strip, you can easily reveal the other label on the package below. Often, you will find some text, like "peel here to save on your next purchase". In another case, the words are instructions or recipes.

dry peel labels



Top 10 Common Label Errors

An industrial-scale food manufacturer may process hundreds of individual labels for each product code, commodity code, SKU or material item. Managing so many tags may lead to data errors and human error.

According to the US Department of Agriculture's Food Safety and Inspection Service (FSIS), the Top 10 common errors for food label are:

1. The label is not clear or part of the label is not clear.

2. The label is incomplete because all required labeling features are not provided.

3. The label application form is incomplete.

4. The recipe, processing program does not match the information on the label.

5. Product standards are not met.

6. The product name is incorrect.

7. Ingredient statement problem.

8. Nutritional data issues.

9. The nutritional statement is incomplete or does not meet the regulatory requirements.

10. Use uncertain nutrient claims, such as low carbs and very low fat.

label errors


Tips On Food Label Design

According to food label research, consumers believe that the information contained in the food label should be clear:

To reflect this, on the one hand, mandatory information, on the other hand, optional information.

The ingredient list should absolutely contain all ingredients used.

Easy to read (dark letters on a white background, not very small)

Highlight information about food allergies and expiration dates.



The Bottom Line

In addition to letting you identify ingredients and make them easy to identify, they help you build a consistent brand image across products, marketing products, and promotions.


We offer the option of size, shape, and material, whether you are creating a label for a wine bottle or juice, or a label for a can, bottle or bag in stock.


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