Author：Melissa Bryant | TIME：October 22, 2019
Cosmetic packaging is more than just packaging. It is a powerful sales tool that demonstrates the personality of the product. Innovation, design, and sustainability are the keys to determining the choice of a cosmetic container or other containers.
If you are looking for custom packaging solutions for perfumes, cosmetics, and home fragrances, you have come to the right place. Here you can learn how to design cosmetic packaging and some packaging design tips.
Packaging material
When it comes to cosmetic packaging, our first thing is to choose a cosmetic container. Choosing high-quality (or novel) cosmetic container packaging also plays a fundamental role in business growth, in addition, to enhance the appearance of the product.
Therefore, we must not forget the materials used to make the containers because they are in direct contact with the product and the wrong selection of materials can contaminate the product.
So when considering material, we choose the material that does not chemically react with your products to ensure the safe use of cosmetics.
Cosmetics must be accompanied by a good cosmetic container (perfume container, perfume bottle, cream container, cream bottle, polypropylene container), don't forget the rest of the package (if you have), box or bag.
At MP Bottle, we put the quality first. However, the display of these jars or bottles for cosmetics must also be attractive, novel and quality.
Great cosmetic manufacturers know the importance of good packaging when presenting their quality products. A good box with our containers or bottles will add value to our cosmetics or perfume.
Packaging design
Now, let's talk about the appearance of the product packaging. Undoubtedly, in the cosmetics industry, packaging design is almost as important as the product itself. Therefore, leading cosmetics brands in the industry need to be separated from other areas of investment in the cosmetics sector.
It is necessary to pay attention to the appearance of the package, and the packaging and logo are the two main tools for building the identity. Therefore, one of the keys to cosmetic packaging design is to make packaging adaptable to trends and predict trends to be a pioneer in the industry.
In addition, your packaging design should be based on the user's convenience. Second, you should keep it in mind that not only the design of the packaging but also the safety and environmental impact is also important because they are the factors that consumers currently consider when choosing cosmetics.
Package dimensions
The clear point is that consumers will only buy the size they want, rather than buying all the sizes you offer. So it's important to determine the size of your product packaging.
Smaller size cosmetic cans are widely used in samples to attract customers to purchase larger sizes. But if it's too big, consumers will not accept it. It makes sense to decide on your cosmetic packaging based on the frequency of use of the product and the amount of each use.
As a powerful sales tool, cosmetic packaging and accessories should convey a unique concept. Millennials are the new force of cosmetics, we need to know what they want, which is very important for any brand.
Let's learn how to design cosmetic packaging and reveal the packaging design that Millennials expect.
Consumers are looking forward to the use and consumption guarantee of all cosmetics. So be sure that the package is responsible for maintaining the active ingredients in an optimal state.
In addition, you should also prevent plastic from interfering with the product.
To avoid waste, they seek small ad formats that meet their short-term needs and choose to change brands because they are not as loyal as previous generations.
Cosmetic containers must convey the identity of each company, and the best way to achieve this is to customize the container.
Consumers are increasingly aware of the environment and the sources of materials used to make containers and accessories, so they seek solutions that are non-polluting and respect the environment.
In short, cosmetic containers with unique designs and qualities are an important step in business success. At MP Bottle, we offer a wide range of customizable cosmetic container options at an affordable price to make your cosmetic packaging functional and easy to use.
All of our products can be completely tailored to the customer, so size, quality or design will not be an obstacle. Tell us about your needs and we will serve you.